American cultures are changing, and if you're a fast food company, you'll want to shift with the opinions of these consumers as well. We studied how these groups feel about fast food restaurants and their competitors. Check out our detailed report and see how you measure up.
The study contents include the following (divided into – Total Market, Hispanics, Non-Hispanics, African-American & Asian):

  • Fast Food/Informal Eating Restaurant Visited (Past 12 Months)
  • Most Value, Best Quality & Best Menu Selection