Need to Know

/Need to Know

Hidden Benefits of Paying Higher Focus Group Incentives

The payment to respondents (also referred as the honorarium, incentive, payout, or reward) is a sometimes frustrating topic for clients. When budgets are tight – which is almost always — and an organization wants to conduct research, cutting the incentive amount is often the first item on the client’s target list. For instance, a client may ask us, “instead of paying out $100 per person to our four 12-person groups with a total of potentially as many as 48 focus group participants, can we pay out $75 each and save ourselves $1,200?” On the surface, it seems like an easy cost-savings solution, but in reality, it is not necessarily a smart move and here’s why…

February 26th, 2015|Blog, Need to Know, Qualitative Research|

Latina Breast Cancer Awareness – There’s Room for Education

Many of us have heard of the Hispanic Health Paradox, the fact that U.S. Hispanics live longer and have better healthcare outcomes than non-Hispanic whites even though whites tend to have higher income and education levels which correlate with longer life expectancy. Unfortunately, that paradox does not hold up for cancer. There is no protective benefit in being Hispanic when it comes to cancer. Of particular concern is breast cancer since it is the most commonly diagnosed and leading cause of cancer deaths among Latinas.

February 13th, 2015|Blog, Hispanic Health, Need to Know|

Hispanic TV Advertising Effectiveness

While utilizing our ThinkNow Link™ ad testing, we learned some beneficial lessons when it comes to producing effective television ads for the Hispanic community. Read on to discover what works in Hispanic advertising…

January 2nd, 2015|Blog, Hispanic Copy Testing, Need to Know|

Hispanic Entrepreneurship Is On The Rise

As marketers continue to look for opportunity to grow their brands, a new opportunity is emerging: Hispanic-owned businesses. A recent report released by The Partnership for a New American Economy and the Latino Donor Collaborative reveals exponential growth in the area of Hispanic entrepreneurship.

April 11th, 2014|Blog, Hispanic Market Research, Need to Know|

Messaging and Positioning in Hispanic Marketing

As the deadline for open enrollment in the Affordable Care Act approaches, the effort at the Federal and State level to enroll U.S. Hispanics in health coverage is stronger than ever. Nonetheless, as a recent article in NPR reports, this mission has proven to be truly challenging.

March 18th, 2014|Blog, Need to Know|

Hispanic Research: Why Understanding Hispanics Is More Than a Numbers Game

Reaching the fast growing U.S. Hispanic market continues to be a priority for marketers today, and for good reason. Nonetheless, many brands and organizations have found it difficult to succeed in their efforts to connect with U.S. Hispanics in a way that is relevant and engaging.

March 4th, 2014|Blog, Need to Know|