Chapter 2: Creating a nationally representative sample This is the second chapter of our ongoing blog series on U.S. Hispanic tracking research. As I mentioned in our previous post, more and more brands are starting to integrate Hispanic sample into their ongoing tracking studies and this present a host of new issues sample companies have to deal with.
As the U.S. Hispanic population continues to grow in size and influence, more and more brands are starting to integrate Hispanic sample into their ongoing tracking studies. The usefulness of tracking has been recently debated. And the end of tracking has been speculated. But despite the research community’s qualms with this methodology, tracking is alive and well, especially among Fortune 1000 companies.