Affluent Hispanics are an interesting segment in particular because while they currently represent approximately 12.2% of Hispanic earners, they punch above their weight as compared to non-Hispanic Affluents when it comes to contributing to overall spending.Take a look at our infographic to see how affluent Hispanics and affluent non-Hispanics measure up to one another.
U.S. Hispanic consumers continue to grow in numbers and flex their spending power. This growth is having repercussions across all levels of the socio-economic spectrum. Affluent Hispanics, those earning $100K+ per year, are an interesting group in particular because while they currently represent approximately 12.2% of Hispanic earners, they punch above their weight as compared to non-Hispanic Affluents when it comes to contributing to overall spending.
What are the brand purchasing behaviors of U.S. Hispanic consumers? Take a look at this video overview of our previously published report on their brand loyalty.
The holiday season is a busy time for U.S. Hispanic consumers. We conducted a study on Hispanic holiday shopping in 2013, and another Hispanic holiday shopping study this year in 2014. Check out our infographic to see how holiday shopping trends have changed for the Hispanic community.
Last year at this time, we conducted a nationwide survey of Hispanic (and non-Hispanic) consumers to try to understand their plans, habits and traditions surrounding shopping for the holiday season. It was one of the most popular downloads from our website all year. This year, in an effort to make some comparisons and to start to develop Hispanic shopper trending data, we conducted the same survey again. While some Hispanic holiday shopping plans have remained the same, many are changing and – for retailers, advertisers and their ad agencies – worth paying attention to.
I recently attended a conference and listened in on a session addressing language use in advertising. The question of which language to use in advertising comes up frequently in Hispanic strategic planning since budgets don’t always allow for dual language campaigns. The presenter in this particular session said that language was secondary to the cultural touch points in the advertising. The next session at the conference presented research on how respondent’s brains react to advertising depending on language used and found that language did indeed matter. Who was right? Could bilingual advertising be a viable solution?
“U.S. Hispanics are brand loyal”. This statement is usually followed up with “That’s why you need to get them to buy your product when they’re young or recently immigrated since they’ll be customers for life”. Really? That sounds great! All I have to do is get them to try and like my product once and then man the cash register awaiting a steady flow of repeat business…
It’s that time of the year again… time for parents to take their children shopping so they can fill up their closets and backpacks with all new back-to-school clothing and supplies. After Christmas shopping, it’s the biggest shopping time of the year.
A recent survey conducted through the ThinkNow Research monthly Omnibus shows that a significantly higher number of respondents report having healthcare coverage in May 2014 as compared to November 2013. This increase was seen among both Hispanic and non-Hispanic respondents surveyed.
A study on the travel and vacation trends of U.S. Hispanics. There are obviously a lot of differences between the US Hispanic culture and that of non-Hispanics… but one place where there is strong agreement across the board is in the way they travel. According to a nationwide study conducted by ThinkNow Research, 79% of Hispanics said they take 1 or more vacations each year. For non-Hispanics? Also 79%.